These days, your online presence is as important (if not more) as your offline presence. 

In 2022, social media was a marathon, not a sprint. There are more online platforms and online pressures being added daily. One day you’re told you need to curate a Reel, the next - Be Real? 

Save the exhaustion of trying to keep up with the trends of every social platform. Good businesses aren’t built by trying to beat an algorithm. Good businesses are built through authenticity, honesty, consistency and kindness. 

That’s why we are here to talk about the longevity of your business and the ways you can build your company to be sustainable for your (growing) success! 

Mountains Wave Top 5 Marketing Tips:

1. Authenticity is key
   People purchase based on trust. Give your audience a product, person or company that they can trust by being open and truthful about your product, your process and your people. 
   
   
2. Building a community > Growing a following 
   Are you building a community or just growing a following? The difference is the intention. Yes, it’s great that your instagram just hit 10,000 followers but how many of those 10,000 people are engaged in your content and your company? When building a community, you may only have 100 followers, but all 100 of them are engaged, actively purchasing and excitedly following your company updates.
    
3. Work smarter, not harder
   By implementing automated systems and processes into your day to day workflow, you’re able to open up more time for other tasks that require your full and undivided attention. Streamlining your business processes is the first step towards operation freedom. Take a look at our automation optimization toolkit.
   
   
4. Video is the top dog now 
   According to the 2022 State of Inbound Marketing Trends Report, short form video is the most effective social and content marketing media format (for the 3rd year in a row)
   
   
5. Know your audience like the back of your hand
   It pays to know your people. It's really important to consider your target audience and understand when they might be engaging, and if they are engaging with social media. You can use targeted social advertising to seek out your ideal audience and provide the solution they are looking for.    

When implementing these suggestions, take your time and be intentional about executing each action. These are the foundation of a successfully marketed business! 

If you’re looking for any guidance in implementing processes such as these, please don’t hesitate to reach out to us at annafae@mountainswave.com or fill out the form below!