6 Benefits of Partnering with a Marketing Agency as You Scale
by Sean Moakler
May 15, 2023
Marketing is constantly evolving and can be difficult to keep up with, especially if you have a small team and are left juggling multiple aspects of your business. This can lead to neglecting your marketing efforts, which ultimately will prevent your business from reaching its true growth potential. That's where partnering with a marketing agency like Mountains Wave comes into play. Not only can a marketing agency help you stay up to date with the latest trends and techniques, but they can also provide a whole team of experts to support your business. This way, you and your team can have more time and energy to focus on providing your customers with the best possible experience. Here are six major benefits of working with a marketing agency.
Access to a Team of Experts
When you work with a marketing agency, you gain access to a wide range of skills and expertise that you may not have in-house. From copywriting and design to SEO and social media, the right marketing agency will provide a team of experts with specialized knowledge and extensive experience in all different areas. This means you don’t need to be an expert in marketing, just an expert in your product or service. An agency like Mountains Wave brings years of experience and proven strategies for success. So instead of spending your time researching and testing, you can focus on the things you do best and leave the marketing to the professionals.
Increased Efficiency and Productivity
Regardless of the size of your team, managing marketing efforts in-house with non-marketing professionals can be time-consuming and extremely inefficient. By working with an agency, you free up both your and your team's time to turn its attention to those mission-critical tasks that make the business go, while the agency gives marketing the product or service the time and attention it requires. In addition, marketing agencies have established processes in place that streamline your business and allow it to become more productive as you quickly scale.
Consistent Branding and Messaging
When marketing efforts are shared by different teams, it’s difficult to maintain consistent formatting, tone, and messaging across all your marketing channels. This will ultimately end up creating a hodgepodge of marketing content that doesn't work together. A marketing agency can help to ensure that your branding and messaging are consistent and cohesive across all channels including your website, paid ads, emails, and social media. Keeping all aspects of your marketing approach aligned will help to build brand awareness and trust as you nurture your audience.
One of the biggest benefits of working with a marketing agency is the cost savings. By partnering with an agency like Mountains Wave, you get access to a team of marketing experts for the price of a single full-time employee. This is a cost-effective solution for growing businesses that may not have the resources to hire, onboard, and manage an in-house marketing employee or team. Agencies offer different services with different price points that allow you to build a retainer with the services you need at the moment while maintaining the flexibility to change and add on services as you scale. Our friends over at HubSpot put together a helpful graph that outlines a general cost breakdown between marketing in-house and a marketing agency.
A Fresh Perspective
Managing all of your marketing efforts in-house can make it challenging to see things from a new perspective. Agencies provide a fresh set of eyes and an unbiased perspective that offers proven ideas and tactics to keep your marketing relevant and up-to-date. Working with an agency that is familiar with your specific industry will provide even more insight and perspective into industry trends and best practices.
Access to Advanced Marketing Technology
With countless different marketing technologies and tools out there and new ones coming to market every day, it can be challenging and overwhelming to keep up with the latest and most efficient marketing tools and platforms. Marketing agencies have access to a plethora of advanced marketing technologies and tools, as well as recommendations for platforms that integrate and work well together, saving you hours of research, trial, and error. Agencies are experienced and efficient in utilizing these tools to achieve maximum results and can help coach your team to become even more proficient with the tools.
It’s clear that working with a marketing agency provides a range of benefits for organizations of all sizes, enabling growth and efficiency when you need it more. Agencies can help you to stay competitive and on-trend in today's ever-changing and fast-paced global market. And with a whole team of experts at your disposal for the cost of one employee, it's an investment that can pay off in a major way.
If you’re interested in learning more about how Mountains Wave Marketing can help your business accelerate its growth, visit www.mountainswave.com and request your complimentary strategy session.