by Haby Barry, Marketer, Mountains Wave Marketing

There are important details that every business should consider when it comes to designing a new website or redesigning an existing website that goes beyond its look and feel. Although color scheme and layout are important elements that should reflect the brand story, building an effective website means making it stand out from the crowd and encouraging users to engage with your business. 

Our approach to website design is with a growth mindset. Your website is your digital storefront and should reflect your value proposition and actively attract customers who are in need of your offerings. With website design or redesigns, it's not one and done, but an evolving project that needs to be actively monitored and optimized to perform effectively. This may be something that is challenging to do and maintain in-house, which is why Mountains Wave Marketing serves as a partner to ensure that you are not leaving revenue opportunities behind due to a lack of bandwidth. 

As a Certified HubSpot Solutions Partner specializing in inbound marketing and website design, we work with you to implement and improve your HubSpot experience so that you can take advantage of all HubSpot's excellent resources - from monitor your website health, to improving SEO, and increasing traffic and conversions. We will analyze your customer journey and build content around relevant keywords to drive the right people to your website at the right time.

Our goal is to ensure that your website reflects your brand identity while also improving its functionality and finding opportunities for continuous growth. One thing to keep in mind is that improving your website may not necessarily mean a complete overhaul, but rather we start by conducting a website audit to prioritize the key elements involved in optimizing your website. Our team will take the time to understand your business, customer,s and other important stakeholders as well as your pain points and challenges to optimize what your website can do for you!

Learn more about growth-driven website design in the HubSpot Acadamy, or grade your website with our Website Grader, compliments of HubSpot!